Amygdalas Location and Function

Amygdala's Location and Function The amygdala is an almond-formed mass of cores (mass of cells) found profound inside the fleeting flaps of the mind. There are two amygdalae, one arranged in each mind side of the equator. The amygdala is a limbic framework structure that is engaged with huge numbers of our feelings and inspirations, especially those that are identified with endurance. It is associated with the handling of feelings, for example, dread, outrage, and delight. The amygdala is additionally answerable for figuring out what recollections are put away and where the recollections are put away in the cerebrum. It is believed that this assurance depends on how tremendous a passionate reaction an occasion inspires. Amygdala and Fear The amygdala is engaged with autonomic reactions related with dread and hormonal emissions. Logical investigations of the amygdala have prompted the disclosure of the area of neurons in the amygdala that are liable for dread molding. Dread molding is an acquainted learning process by which we learn through rehashed encounters to fear something. Our encounters can cause mind circuits to change and structure new recollections. For instance, when we hear a horrendous sound, the amygdala uplifts our impression of the sound. This uplifted observation is considered upsetting and recollections are framed connecting the sound with disagreeableness. In the event that the commotion frightens us, we have a programmed flight or battle reaction. This reaction includes the actuation of the thoughtful division of the fringe sensory system. Initiation of the nerves of the thoughtful division brings about quickened pulse, expanded students, increment in metabolic rate, and increment in blood stream to the muscles. This action is composed by the amygdala and permits us to react properly to threat. Life systems The amygdala is made out of an enormous bunch of around 13 cores. These cores are partitioned into littler buildings. The basolateral complex is the biggest of these developments and is made out of the sidelong core, basolateral core, and extra basal core. This cores complex has associations with the cerebral cortex, thalamus, and hippocampus. Data from the olfactory framework is gotten by two separate gatherings of amygdaloid cores, the cortical cores, and average core. Cores of the amygdala additionally make associations with theâ hypothalamus and brainstem. The nerve center is associated with passionate reactions and assists with controlling the endocrine framework. The brainstem transfers data between the cerebrum and spinal line. Associations with these zones of the cerebrum permit amygdaloid cores to process data from tangible zones (cortex and thalamus) and regions related with conduct and autonomic capacity (nerve center and brainstem). Capacity The amygdala is engaged with a few elements of the body including: ArousalAutonomic reactions related with fearEmotional responsesHormonal secretionsMemory Tactile Information The amygdala gets tactile data from the thalamus and from the cerebral cortex. The thalamus is likewise a limbic framework structure and it interfaces regions of the cerebral cortex that are associated with tactile recognition and development with different pieces of the cerebrum and spinal rope that additionally have a job in sensation and development. The cerebral cortex forms tactile data got from vision, hearing, and different faculties and is associated with dynamic, critical thinking, and arranging. Area Directionally, the amygdala is found profound inside the fleeting flaps, average to the nerve center and adjoining the hippocampus. Amygdala Disorders Hyperactivity of the amygdala or having one amygdala that is littler than different has been related with dread and uneasiness issue. Dread is an enthusiastic and physical reaction to peril. Uneasiness is a mental reaction to something that is seen as perilous. Nervousness can prompt fits of anxiety that happen when the amygdala imparts signs that an individual is at serious risk, in any event, when there is no genuine danger. Uneasiness issue that are related with the amygdala incorporate Obsessive-Compulsive Disorder (OCD), Post-Traumatic Stress Disorder (PTSD), Borderline Personality Disorder (BPD), and social tension issue. Sources Sah, P., Faber, E., Lopez De Armentia, L., Power, J. (2003). The Amygdaloid Complex: Anatomy and Physiology. Physiological Reviews, 83(3), 803-834. doi:10.1152/physrev.00002.2003

My Personal Narrative †English Essay

My Personal Narrative †English Essay Free Online Research Papers My Personal Narrative English Essay I opened the entryway and left the Deseret Towers W-Hall anteroom, where I was promptly invited by an amazing surge of warmth. I guess I had been educated enough occasions concerning the burning temperatures that day, yet I should have helpfully neglected to put that reality in my domain of cognizant idea. Such is life. My cousin Jon clearly didn’t share a similar lack of care. â€Å"Why the poo is it so hot out here?† I grinned, at that point laughed internally. Halting to check my course only four or five paces from the entryway, I looked west, at that point east. I at that point pulled a collapsed, smaller than normal yellow grounds delineate of my pocket and gazed eagerly at it. Not looking into, I mumbled to Jon, â€Å"What and where is the M-O-R-C?† â€Å"I don’t know. Is that where we’re expected to be?† he inquired. â€Å"Yeah,† I started, and afterward, finding the dark square on the guide containing the condensing MORC, I reported, â€Å"Oh. It’s directly over yonder. Alright that’s cool. Let’s go.† After refolding my guide I spun left on my heel and we started strolling east to the Morris Center. During my eighth grade year, my mom marked me up for a program known as Summer Scholars Academy. Evidently, she was intrigued with my phenomenal evaluations toward the finish of my center school profession and wished to support my scholastic aptitudes by sending me off to a learning camp. Initially hesitant, I consented to check out this â€Å"Academy† when I found my preferred cousin and old buddy Jon was likewise joining in. The program was to be held at BYU, â€Å"and so,† my mom let me know, â€Å"almost the entirety of the children going to will be individuals from the Church. It’ll be somewhat new for you.† New for me? I lived in Boise, Idaho, for the love of all that is pure and holy. All things considered, I assumed, a large portion of the children in my evaluation weren’t individuals. I surmise â€Å"almost all† would be a decent improvement. We strolled into the Morris Center and gave our blue temp cards to the ladies at the food place entrance. Subsequent to swiping mine, she grinned and gave it back. At first in a row confronted, I immediately dealt with a reflexive grin and proceeded into the cafeteria. I didn’t consider it much at that point, yet that grin was my first look at another supernatural society with which I was at this point to get familiar. My mother and her sister sent in our enlistment papers for Summer Scholars Academy in March. Evidently, they needed to get them in rapidly so we would have top situations in the passageway request I don’t know. The cutoff time was June fifteenth, so they may have recently had a type of individual way of thinking against dawdling. The passageway papers required scholarly records, test scores, instructor proposals the entire works. Jon and I were the two understudies of legitimacy, and we got expression of acknowledgment into the program in April. Basically, we had four months to get ready for our first time resting without our family far away from home for longer than two or three evenings. It was certainly in excess of several evenings, too-nine, to ever be exact. All things considered, â€Å"Scholar’s Academy?† It wasn’t an incredible top socially acknowledged camp title among adolescents. Jon and I both ceased from alluding to the program as something be sides â€Å"the thing this summer,† or â€Å"that camp we’re going to,† to stay away from vain redundancy and consistent token of the reality we were going to leave our homes to turn out to be increasingly edified geeks. That and comparable expressions flew into my brain as we remained in the cafeteria line tuning in to other â€Å"scholars’† discussions. I concede that I was incredulous about this camp-given its title, I evoked a hypothesis that every other person there would need either a character or social abilities or both. I didn’t believe myself to be a people person or Don Juan or anything, yet I commanded a considerable measure of social boldness. Harping on that idea, I at that point resolved to demonstrate my hypothesis and acquaint myself with the Summer Scholar behind me in line. I turned, opened my mouth, and my hypothesis was broken as that short earthy colored haired young lady glanced in my eye and said with certainty, â€Å"Hi. I’m Wendy. What’s your name?† I brought my eyes up in shock. â€Å"I†¦ I’m Howard. What's more, this is Jon,† I stated, highlighting my cousin. â€Å"Hi, Jon,† she stated, brightly. He restored the welcome. â€Å"Where’re you from?† she proceeded. â€Å"We’re both from Boise,† I replied. â€Å"Cool. I’m from Rock Springs, Wyoming.† Thus, the camp started on that note. What I started seeing throughout the following nine days was a general public that delivered a pivotal change in my point of view on individuals. Before I came to Summer Scholar’s Academy, I was very skeptical of high school society. How would one be able to not be? I had quite recently completed center school-the epitome of social rivalry. Center school society is actually the main common microcosm. Kids come out of primary school with a comprehension of fellowship, and rapidly find that they presently need to order and measure their companions so they may increase a situation on a social scale. Such a general public classes individuals and wants fame, alongside grasping a built up doctrine of â€Å"love not thy sibling underneath thee.† It is trying to any youngster, and it takes a lot of prudence to break out of such congruity, something that I never completely practiced. I was a sprightly child in primary school, yet I lost my gr in after fifth grade. One can just picture my amazement, at that point, when I left the Morris Center that day, and going through the principal set of swinging doors, found that another male individual from the camp was holding the subsequent set open for Jon and I. â€Å"Thanks†¦dude,† I started. What would I be able to state? This had never transpired; the main individuals that held the entryway open for me were my folks, and even that halted when I was around six. Such arbitrary demonstrations of benevolence thrived all through the following eight days. It before long became evident that welcome individuals you didn’t know and holding the entryway open for anybody behind you were built up principles. Furthermore, the more explicit guideline of â€Å"open entryways for all females,† a gallant convention that I was certain had everything except vanished from this allotment (with the exception of from the brain of my mom), was solidly embedded in my own way of thinking. One of the cardinal sins in center school is partner with an underclassman. In the event that you are in eighth grade, you don't converse with a 6th grader, except if you are advising them to escape your direction or something with a comparative point. Inside three days of Summer Scholars Academy, Jon and I were spending time with seniors, youngsters, sophomores, and a couple green beans. It was unimaginable; they were not simply being pleasant they were certified companions, individuals with whom it was conceivable to stay in touch with paying little heed to incredible lengths of separation and time. During the camp, we took part in a great deal of scholarly exercises, similar to a school bowl and different academic classes. We went to profound occasions prayers and a declaration meeting, alongside a few engaging exercises, for example, a water park, a grill, and three moves. All things considered, I understand I took in a ton, constructed my declaration, and had a ton of fun. However, the individual aftereffects of the official calendar of the camp didn't include anything. The exercises were very much arranged, however they just looked to enlarge what I previously had for me, they didn't include anything new. The part of the camp which changed my point of view always was the individuals there-the supernatural society of Summer Scholars Academy. Practically all the individuals there, albeit all unique in character, lived by one controlling statute: â€Å"it’s cool to be nice.† This formed and raised the general public; it made it higher than the one in which we curr ently live. Honestly, at Brigham Young University, the Latter-day Saint society is fairly supernatural even with its scanty untrustworthiness and other good blaming it is raised from the total populace as far as benevolence, regard, and general foundation. Nonetheless, the general public of Summer Scholars was more prominent than these. With its low, close to one hundred-understudy populace, it could act naturally represented for the most part by these ethical standards alone. I don't profess to have taken these ethical standards with me altogether and utilized them all in my life, however it gave me a viewpoint of society that expanded my joy ten times. I lost my criticism and I lost my vision of a serious society until the end of time. I figured out how to discover euphoria in individuals. I recaptured my grin I had lost such a long time ago. Research Papers on My Personal Narrative - English EssayStandardized TestingThe Spring and AutumnHip-Hop is ArtThe Hockey GamePersonal Experience with Teen Pregnancy19 Century Society: A Deeply Divided EraQuebec and CanadaMind TravelThe Relationship Between Delinquency and Drug UseEffects of Television Violence on Children

Sample Essay What is a Consultant

Sample Essay What is a Consultant Sample Essay: What is a Consultant? Most professions have well defined criteria for acquiring the professional skills required to practice. That is quite contrary to consultancy; any person at any time can become a consultant if they so wish.In consultancy, there is no barrier to entry, which is both good and bad news. Although the Institute of Management Consultants has tried a lot to create a formal and legal framework within which consultants can work, the membership continues to decline. There is no indication that they will succeed any time soon. Consultancy is a profession that can givepractitioners’ unimaginable wealth. The wealth in this case is both in the form of money and learning. 1. I am told that listings on the Internet, using brokers, and optimizing my place on search engines will gain me more traction. Is this a good investment?Contrary to that notion, rarely will buyers go to the internet to seek consultants. The Big Three is the sure way. This is referral from buyer-to-buyer, books and a good public image. 2. Won’t we need economies of scale in tough times and be better off joining large organizations? Isn’t the solo consultant going to be being phased out? That is not correct since the singular consultant can easily get work in comparison to the bigger organizations. Propulsion and Volition Alan Weis, the author of Million Dollar Consulting came up with a fundamental concept in one of his consultancy assignments. The concept was that employees should not let their jobs get in the way of their career. The idea was that short term goals can easily get in the way of the long term goals and hinder enduring achievement. That expression effectively describes the work of a consultant in many occasions. A consultant can easily be caught up in the day to day making of reports, arranging travel, marketing himself and offering services. When that happens, it easily shatters the bigger goal of consultancy. He learnt that at one time when he got a work referral from a consultancy friend. According to him, making of the report was the job of the consultant. At that time, he was hoping that his friend’s firm would do it. He was surprised when the friend informed him that the responsibility was the client’s; he had missed it all this time. The idea according to Bob, his friend, was in looking at the result, which making a report was not. That should take away the notion that a client should see the consultant every day. His job is not to attend meetings but rather offer the service requested. One secret in consultancy is that one should always stay on the learning curve. 1. Isn’t it tough to educate clients who have been educated incorrectly by countless consultants before me? Although this is the case, there is no point in following the footsteps of fools of the old. 2. What is the line between following up with prospects and hounding them? The idea is not in defining where the line is, it is in doing business. Break Away Speed According to Allan Weis, success is never final, and neither is defeat fatal. One thing that a consultant should know is to learn from both success and failure. More people have failed in their consultancy practice than those who have failed due to defeat. In that case, when one is defeated in something, they should work hard to learn the cause of defeat. This is what he calls controllable rejection. In the case where failure was due to avoidable reasons, then the correct steps should be to correct it. In case it was because of something that is out of reach, then it should not be a bother. The same case applies in success. A person can get so engrossed in doing a successful thing repeatedly that they abandon the growth curve. To become a successful consultant, one needs to push success to the limits until there is nothing else to do. It is at that point that they can look for another way of improving on the same. So many successful consultants remain in capped success since they repeatedly apply the same methods and see no need to innovate. In that case, their growth becomes lateral and not vertical. All firms face a plateau at one point or another. In the case of start-ups, it is due to the exhaustion in start-up fire, exhaustion in initial contacts and so on. It is at that time that one should consider whether they are a going concern or just lucky. Seasoned firms can also plateau when they have repetitive unchecked success. 1. If you’re continually climbing and never content with the plateau, then don’t you continually increase your labor intensity and work? The secret to dealing with this is to change the business and delivery modelsregularly. 2. Don’t you have to look backward to learn from your failures and successes? Although this is a good approach, it can easily hinder growth by not focusing ahead.

Analysis Of The Movie Donnie Darko - 1935 Words

Donnie Darko, set in 1988 in a small town, it was written and directed by Richard Kelly. Donnie Darko was estimated a budget of $4.5million and ended up making $7.7million while it was only filmed in 28 days and was released 280 days later. The film got nominated for many awards while also winning many awards such as best screenplay, the audience award, the special award and the silver screen award. Kelly’s creation symbolises Alice in wonderland with the rabbit that guides Donnie through this mad world. Kelly’s movie is about being in two universes and time travelling from one to one. The explanation of the movie heavily revolves around a book Donnie gets from his teacher, â€Å"The philosophy of time travel† which is fictional. Level 1 The film is about a young emotionally troubled teenager named Donnie Darko. A while before the film is set he burned down a house and in result of that, he has to see a psychiatrist, Dr Thurman. One morning a jet engine falls into Donnie’s room which he accidentally avoids when he sleep walks outside by following a voice in his head which he likes to call him Frank who is in fact a human being dressed as a 6 foot tall rabbit. This is when Donnie has fallen into the tangent universe. The tangent universe is a parallel universe which means it is doomed to end. Frank tells Donnie when the world will end which is exactly 28 days, 6 hours, 42 minutes and 12 seconds. The other universe is the primary universe where we live, you may even call it theShow MoreRelatedPieter1307 Words   |  6 Pagescommunication, such as mobile phones. The media texts may be newspapers or magazines, television or radio programmes, cinema films, advertisements, music videos and websites. The range of media texts will cover fiction and non-fiction, such as Donnie Darko, Bowling For Columbine, The Simpsons, and Nike adverts. Media is a construct; messages are being mediated and a point of view communicated, even where the events seem at their most ‘raw’ and direct. This course will enable you to look atRead MoreEssay On The Zodiac Killer3047 Words   |  13 Pagesresearched 2007 movie, Zodiac†(.Collis, Clark. To CATCH the ZODIAC Killer. Entertainment Weekly, no. 1468/1469, 02 June 2017,).The zodiac is famous for kill and get away with it and how he mack the FBI and police and the letter that he write.The murders did not fall under federal jurisdiction, so the FBI never opened an investigation. But a glance through the FBI’s public records on the case shows how local law enforcement agencies called on the FBI’s expertise in handwriting analysis, cryptanalysis

How to Grow Calcium Copper Acetate Hexahydrate Crystals

Calcium copper acetate [CaCu(CH3COO)2.6H2O] forms beautiful blue tetragonal crystals that are easy and fun to grow yourself. Difficulty: Average Time Required: a few days Heres How Stir 22.5 grams of powdered calcium oxide into 200 ml of distilled water.Add 48 ml of glacial acetic acid. Stir until the solution clears. Filter out any insoluble material.In a separate container, dissolve 20 grams of copper acetate monohydrate in 150 ml of hot distilled water.Mix the two solutions. Cover the mixture and allow it to cool undisturbed.Crystals should begin to spontaneously deposit within a day. If no crystals form, allow a drop of the solution to evaporate onto a watch glass, scrape up the resulting crystals, and use them to seed the main solution. What You Need Powdered calcium oxideDistilled waterGlacial acetic acidCopper acetate monohydrate

Counseling As A Way Of Therapy - 966 Words

Introduction These days, the counselor is one of the important jobs in our society. Since human psychology is developed in early 19th century, counseling becomes a way of therapy to human problems. Many counseling clinics take care people who has psychological, social, marital, relational or communicational problems. We call them as a specialist who can solve those kinds of problems. Then, what is the definition of counseling? In the Oxford Dictionary, it says, â€Å"The provision of assistance and guidance in resolving personal, social, or psychological problems and difficulties, especially by a professional.† Actually, I doubt to use this word in the church. In other words, I don’t think this modern concept of ‘counseling’ can be used in the church as same way in secular world. But, there is the biblical concept of counseling. For Christian, the only Counselor is Jesus Christ, and the Holy Spirit. And as his disciples or servant, we, especially pastors, are a counselo r to the others who are in need. Many people says that the church needs professional counselor to take care of the people who are struggling with many kinds of problems. But, before we think about the ‘professional counselor,’ it should be prior to understand what is the problem and its real solution. This paper is focus on the Scriptural foundation of counseling and its application in pastoral ministry. The Philosophy of Counseling No one can be changed by oneself nor by counseling. It is only possible throughShow MoreRelatedIn this compare and contrast paper I will highlight the differences and commonalities1167 Words   |  5 Pagesbiblical model of counseling, theories, and techniques of Rodgerian theory called Rodgers’ Client-Centered Therapy (RCCT), Rational Emotive Behavior Therapy (REBT), and Cognitive-Behavioral Therapy (CBT). All of these theories are a form of psychotherapy. Couselors today use techniques such as pharmacological intervention and cognitive and behavioral therapy. They are not wrong in using these techniques, but rather should seek the Lord and take a biblical approach in therapy. Part 1: Goal ofRead MoreMarriage and Family Counseling823 Words   |  4 Pagesprovide therapy for people who wish to solve emotional conflicts. Their goal, with therapy, is to revise peoples perceptions and behavior, expand communication, and prevent individual and family crises. Although marriage and family counseling has a broad history, formal recognition of the professional counseling specialization can be traced to the establishment in 1989 of the International Association of Marriage and Family Counseling (IAMFC), which is a division of the American Counseling AssociationRead MoreNutrition Counseling Practices And Psychological Counseling1294 Words   |  6 PagesNutrition counseling is a combination of nutrition science expertise and psychological counseling skill (Snetselaar, 2009). Current nutrition counseling practices have expanded from an initial, brief hospital encounter that provides education into a more in-depth counseling discovery of dietary changes related to an individual’s personal situation and emotions through links of nutrition science, psychology and physiology. â€Å"Clients approach nutrition counseling sessions with mindsets about themselvesRead MoreFactors Affecting Students in Terms of Comprehension and Literature1495 Words   |  6 Pagesthe British School and who published her bookExistential Counselling and Psychotherapy  in 1988 (London: Sage Publications; second edition 2002, third edition 2011). Existential therapy essentially helps deal with the problems of everyday living, such as relationship difficulties (both with Individuals amp; in Couple Therapy), anxiety/fear, food/body-image issues, addictions, mood disorders, social anxiety, panic, trauma, low self-esteem, unresolved childhood issues, sexual issues and others. It isRead MoreRole of Cognition in Counseling1589 Words   |  7 PagesROLE OF COGNITION IN COUNSELING TABLE OF CONTENT. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Cognitive therapy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Cognitive-Behavioral Therapy...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Characteristics of cognitive-behavioral therapy†¦.5 Virtual Reality Therapy...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Rational Emotive Therapy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Transactional ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 conlusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Role of cognition in counseling Introduction CognitiveRead MoreOnline Therapy Sites1574 Words   |  7 PagesOnline Therapy Sites Online therapy is professional counseling services that are offered over the internet. Online therapy allows clients and professionals to communicate over the internet without having to communicate in the traditional office visits. In addition, online therapy allows clients and patients to attend online counseling in which the clients will feel more comfortable and less intimidated. On the other hand, clients are more likely to be open and honest when communicating throughRead MoreOnline Therapy1437 Words   |  6 PagesOnline Therapy BSHS/352 February 3,2014 Online Therapy Therapy can be seen as a way for a client to work through an issue in their life. A client may find that they dont feel comfortable sitting in an office with a therapist discussing their issues or concerns but that they would rather obtain therapy by accessing the Internet and utilizing online therapy. With modern technology it makes it much easier to access different forms of online therapyRead MoreCounseling Theory And Theory Of Counseling Essay1346 Words   |  6 PagesAs a counseling student, it is very important to formulate a counseling theory tailored to ones’ own personality and beliefs. A counselor may choose a single theory to model when practicing therapy or pick and choose components and techniques from various theories, otherwise known as eclecticism. No theory is considered right or wrong. Understanding the different therapeutic approaches are important to effective counseling, however, counselors must also understand their own personal value, view ofRead Mor eIntegrated Approach For Counseling And Counseling1653 Words   |  7 PagesIntegrated approach to counseling is when you combined theories to cover the clients’ feelings, cognitive patterns, and behavior (Corey, Theory and Practice of Counseling and Pschotherapy 8e, 2009). Each theory focuses one of these key components of a client but in counseling you need to focus on each of these to fully help a client. The key to integrative counseling is to have multiple theories function in harmony (Corey, Theory and Practice of Counseling and Pschotherapy 8e, 2009). PsychotherapyRead MoreOnline Therapy1057 Words   |  5 Pagesinformation. Therapy may be considered a clients maximum force in obtaining control of their problems they face during their lives. In current years therapy has evolved into a higher-level of treatment and can be taken online. Online therapy is cost effective, convenient, and helps with time management. On the web currently there are uncountable amounts of online therapy organizations available for individuals to benefit from, if needed. To obtain knowledge of the details of online therapy I have

Business Information Analysis

Phase 1: Problem of Business and Objectives of the Research Background Overview Sony VAIO is sub-brand for most of the computer products manufactured by Sony. Originally, it had been an acronym for Integrated Operation of Video and Audio (Storper and Venables 2014). However, since the year 2008, amendment was made towards Intelligence Organizer of Visual Audio for celebration of the 10th year anniversary of the brand. Creation of the brand was done by Timothy Hanley for distinguishing items that comprised of the utilization of consumer video and audio along with being conventional products of computers (Kawaguchi 2013). Even though Sony had been making computers in the years of 1980 for the market of Japan only, withdrawal was done from the business of computers by Sony taking a new turn in the decade. Sony re-entered the market of computers by the introduction of this new brand, VAIO, in the year 1996. This entry was made internationally. Broad Problem Area There has been a huge reduction in the level of sales of Sony VAIO. The problems of Sony are endemic towards the corporate structure and pattern. It has also been following the larger changes that affect the market of PC. This has not only affected other competitive organizations, but has also affected the marketing condition of Sony VAIO as well. The company of Japan is a Medusa. This refers to having a number of heads having connections to the similar body that are often independent and end up being in conflicts (Nonaka and Takeuchi 2010). The commands are given by the brand of Sony, but issues rise when the supporting products do not always work along together. They also end up straying from the adopted standards of industry towards user interfaces and proprietary formats. List of Information Following is the list of information that the Sony Vaio needs to know: a. Sales figure of Sony Vaio from 2010 to 2013 b. Competitors strategies and position c. Changing consumer behaviour and attitudes d. Technological trends e. Most profitable segment of customers and market place f. Current economic situation of market place g. Polices and regulations outlined by local government regarding the associated industry h. Past strategies adopted by company for product development i. Top ten laptop sales in the year of 2013 Research Objectives a. Discussing the functions and relevance of the organizational goals and objectives, in relation with decisions and the wide range of information categories important for a number of stakeholders b. Explaining how the research skills are important for collection, analyzing and presenting data c. Using the basic quantitative techniques that include statistical and probability inference d. Explaining the utilization of information technology and communications in the process to acquire, analyse and communicate information e. Describing the main tools and systems of information technology utilized within service industries to manage information f. Recognizing and analyzing the key reasons behind the decreasing sales of company through assessing the listed external and internal environment of Sony Vaio g. Developing efficient and effective actions and strategies to mitigate the challenges faced by company through researching the trends in consumers buying behaviour and attitudes Phase 2: Literature Review Sales Figures of Sony Vaio between 2010 and 2014 Following is the sales figures for Sony Vaio solf in between the years of 2010 and 2013 2010 2011 2012 2013 8.7 Million 10.6 Million 7.5 Million 6.1 Million Units Units Units Units (Source: Sony, 2013) Competitive Analysis Sony has been operating within a number of industries. Therefore, the company is known for facing several challenges along with high intensity of competition within all sectors. The main market segments of Sony involve Joint Ventures, Financial Services, Pictures, Games and Electronics. It is also known that there is no other business within the global market dealing with all of these five segments. This makes LG electronics, Microsoft, Canon, Samsung and Apple the main competitors of Sony and the sub-brand, Sony VAIO. Amongst major competitors of Sony, American organizations, Microsoft and Apple have resulted in demonstrating stronger financial results since the past five years.Within the segment of electronics, Sony has lost a lot of market share within the division of audio. Along with this loss, there has been a huge expansion and growth within the global market of laptops. This has resulted in keeping Sony VAIO laptops more exposed towards risk as there has been an increase in t he intensity of risk. However, the products being provided by Sony VAIO are with high level of technology that becomes a strong point for the competition of Sony. Even though consistent performance is being initiated by Sony in development of new and different innovative products, the performance has still been lagging behind from other competitors such as Apple and Samsung. Acer C7 Chromebook Acer is one of the most reputed and loved brand globally. With strong battery backups and affordable prices, Acer has emerged as one of the key competitors for Sony Vaio. Considering the C7 Chromebook of Acer, it seems to be much more user friendly and cheap in comparison to Sony Vaio. This product comes with a standard resolution of 1366 X 768 and the display is quite sharp (Arimura 2009). The product also has a touch screen, which again adds to its merits. However, Sony Vaio is considered as a premium product and the business professionals would prefer Vaio over Ultrabook. But the Ultrabook seems to have a competitive advantage over Vaio, in the context of student segment of customers. Apple Macbook Apple Inc. has been dominating the global software and hardware market from so many years and thus, is a key competitor of Sony Vaio in the laptop section as well. The very known and highly reputed Macbook of Apple stands much taller than the concerned product Vaio. Macbook comes with full HD resolution and thus is highly appreciated by the people belonging to different professions, especially the people from video editing, graphic designing, and photo editing field. The laptops fan does not make any sound like Vaios and the flash storage of the laptop makes it the fastest machine. However, the only aspect where Sony Vaio seems to have an advantage over Apple Macbook is price. Fujitsu Life book U772 Fujitsu is not much known at a global level, but when it comes to affordability, Sony Vaio seems to have another competitor. The features of Sony Vaio are much attractive than the Fujitsus Life Book but similar to the Acer laptops, Fujitsu is string enough to attract the student and young people towards itself. Asus S56 Asus is another reputed laptop brand is very much preferred by the business professionals because of its fast boot times and slim design. Sony Vaio consumes 25W of power whereas S56 of Asus consumes just 17W of power. However, the graphics and display quality of Vaio is much better than the Asus S56s.It is evident from the above made arguments that the Sony Vaio is facing a lot of competition from different brands and need to develop a unique or diverse product line. No aspect or feature is left without competition and the Sony Vaio must heavily invest in the R D. This high level of competition has been the key reason behind the decreasing sales of Sony Vaio. Trends in technology and Consumer Behaviour With so many alternative options available to the people, it is essential that the Sony VAIO keep track of the ever changing consumer behaviour, while incorporating the advanced and modern technology within all its products. It is a well known fact that the customers feel more attractive towards the companies that offer the mist unique and advanced gadgets (Aoki and Dore 2014). Thus, through monitoring the technological trends, and utilizing the same within production processes, Sony VAIO can eventually increase its sales. Today, most of the people prefer i7 or iOS as the operating system of computer systems, thus the company needs to manufacture the products that are compatible and work smoothly with the i7 OS as iOS is under the copyright of Apple. Profitable Customer Segment The analysis of Sony VAIOs key features demonstrates that it is capable of meeting the needs of two different customer segments. First segment is that of students or young persons, whereas the second one is that of business professionals. However, the product also lack in certain aspects. One of those aspects is high resolution graphics, which is preferred by the students (Aoki 2010). Thus, the left customer segment of business professionals seems to be the most profitable one for Sony VAIO. But still, the company needs to develop and refine the products storage and processor, so that the business professionals can work on VAIO for long hours. Government Policies and Regulations Government has been monitoring and assessing the activities of each companies belonging to PC and laptop industry to ensure ethicality in business. In consideration with the governmental policies and regulations, the company has been trying to develop those products that are in the best interests of government (Fruin 2012). The company tries to comply with both legal and ethical obligation so that there is no scope of conflict or criticism. Sony tries to provide adequate information to its customers regarding the product specifications and price of the products, so that the customers feel satisfied and each sale is made with complete customer satisfaction. Similarly, in case of stakeholders, Sony provides required information adequately regarding the profit earned by them and share of all shareholders. Further, in case of government, Sony reaches the respective governmental agencies with its annual reports and financial statements along with receipt of payment of tax (Morgan 2010). T he company is also well aware of its obligations towards employees, thus Sony provides detailed information to the employees regarding their salary, monetary as well as non-monetary benefits.Thus, it is evident that the company has been complying with each of the governmental and legal provisions and policies, so that the company can reflect an image of ethical company and develop a stronger base of customers at a global level. However, there are certain areas and policies that are not being complies with, especially by the customer end employees (Markusen 2014). So, it is essential that the company provides each of its employees with adequate training and coaching, so that each of them contributes maximally to the achievement of companys overall objectives which is to gain maximal profits with increase in sales. Past Strategies Sony had been focusing on selling off its lacklustre division of PC and focused to spin off the business of TV within the standalone enterprise. Plans had been made by the Industrial partners of Japan for purchasing the sub-brand of Sony, which is VAIO. The deal that had been evaluated was accounted as 490 million dollars. The deal had been finalized in the end of March in the year 2014 (Storper 2010). It was stated that Sony will be cutting off 5000 posts of job within the company across the globe. However, the new partners have been planning for hiring almost 250 to 500 employees of Sony and continued for filling warranties of aftercare (Antonelli 2009). Sony will be initially investing 5 per cent of the new capital of the company for supporting this particular launch. However, for several researchers, VAIO being sold has not been a major surprise. This is because the PC business of Sony has been underperforming in several other divisions since a long duration of time. As per certa in researchers along with the CEO of Sony, future of Sony relies upon other segments, that are mobile, gaming and imaging (Feldman and Florida 2014). Even though consistent performance is being initiated by Sony in development of new and different innovative products, the performance has still been lagging behind from other competitors such as Apple and Samsung. Functions and relevance of organizational objectives and goals Sony Corporation is the unit of electronic business and the main parent organization of the Sony VAIO. It has been engaging itself in the business by eight segments of operations. These segments are networked products and services, financial services, pictures, disk manufacturing, music, consumer products and services and Sony Ericsson. Irrespective of the fact that Sony has been achieving success since a long duration of time, it is important to reconsider the goals and objectives set on timely basis. If you are not aware of the final destination you are supposed to reach, any road will lead you there (Fransman 2009). This phrase states the relevance of having organizational objectives and goals. Sony VAIO has been considering this phrase and moving ahead by setting its goals and objectives. The main goal should not be focused on just staying within the business.Setting the goals has been identified the most important, basic and prominent tool used by Sony VAIO for obtaining assista nce to set their directions and accomplishing these in an appropriate and effective manner. The goals set by Sony are both, long term as well as short term. The goals are not only in relation with the sales, products and development of services but also to bring improvements in the quality, focusing more on customers, initiating reduction of errors, and building improved public as well as internal relationships.The goals of Sony are set on the basis of mission, objectives, strategies, goals and action plans. The mission of the organization helps in establishing an understanding regarding the facts as to what has to be done and what has to be produced. The objectives have been set on the basis of the mission. Objectives lay emphasis on the main mission set by Sony. The goals of Sony define the entire process of success, from starting to end.Sony has always been focusing on striving for creation of value within the society and this particular idea has been serving as a main foundation and base for the Corporate Social Responsibility (CSR) of the organization (Howells 2012). Other goals and objectives of Sony involve creation of new businesses and acceleration of innovation within the production. This goal will basically help Sony in globalizing itself within the international market. However, all of the goals of Sony focus on emphasising achievement of success and going global (Goda 2009). This will result in improving the values of business within the global market. This will also result in bringing changes within the fundamental base of the organization. Phase 3: Primary Research Proposal Revised Research Objectives The main objective of research proposal is to gather facts and information regarding the marketing issues being faced by the sub-brand of Sony, Sony VAIO. Further objectives involve discussing the functions and relevance of the organizational goals and objectives, in relation with decisions and the wide range of information categories important for a number of stakeholders. There are several other minor objectives as well. Approach made towards the Problem The research will be conducted with the help of a descriptive method. This method has been considered suitable for gathering facts and describing information regarding issues that the marketing environment of Sony VAIO has been facing along with an appropriate solution for the problem. The descriptive method being utilized particularly within this specific proposal involves survey and observation. This method will help in gathering all the relevant facts and information. Research MethodologySpecific Technique of Research The particular techniques utilized within this research are survey and observation. Survey has been identified to be extremely useful for finding out the main reasons behind the issue that has taken place within the market of Sony VAIO. On the other hand, observation has been considered extremely useful as a direct analysis will be initiated by the observer for considering the factors that have contributed in affecting the issue and that can have an influence on these issues. These will involve explaining how the research skills are important for collection, analyzing and presenting data; using the basic quantitative techniques that include statistical and probability inference; explaining the utilization of information technology and communications in the process to acquire, analyse and communicate information; and describing the main tools and systems of information technology utilized within service industries to manage information. Sample and Population The population that has been targeted for serving the purpose of this survey will be the employees as well as customers of Sony VAIO that are spread across the globe. The Sony companies located in India, China and the United States has been chosen for this purpose. The employees will be chosen on random basis and 50 employees will be chosen from each company. The frame for the sample will basically be the database provided by higher departments of the organizations being chosen. This will result in involving 1500 employees apart from the higher authority departments of the companies. For drawing out the sample, the research will be using systematic method of sampling by making random selection of every 15th officer from higher authority department from the database of the survey collected. Plan for Implementation The observation will be done by going to all of the companies and approaching the officers of higher authority. The point of view regarding the marketing of the company will be obtained on the basis of a questionnaire. The questionnaire will be distributed through emails and answers will also be obtained by the same mode. The information shall be kept confidential and further analysis will be done on the basis of answers obtained. Suggested Topics or Questions Following is the draft of survey questions: Behaviour in Purchasing Laptops or Tablets Survey Name: Gender: Income: Employee Number: 1. What do you consider while buying a laptop 2. What is an ideal laptop /. Tablet in your perception? 3. Which laptop or tablet brand will you consider the best? Why? 4. What features do you prefer the most in laptops or tablets? Please choose only one and give the reasons behind it. a. Price b. Connections c. Storage d. Processor, Graphics, and Memory e. Weight 5. How much will you pay for a laptop? 6. What is your perception in between the local and foreign brands of laptops? 7. What are the benefits associated with the purchasing of local brand laptops? 8. In our perception, to what extent does the local laptop industry contribute to national economy? 9. What are the benefits associated with the purchasing of foreign brand laptops? 10. What are your thoughts regarding Sony VAIO? 11. Is there any suggestion or recommendation for Sony VAIO in improving the product?