Analysis Of The Movie Donnie Darko - 1935 Words

Donnie Darko, set in 1988 in a small town, it was written and directed by Richard Kelly. Donnie Darko was estimated a budget of $4.5million and ended up making $7.7million while it was only filmed in 28 days and was released 280 days later. The film got nominated for many awards while also winning many awards such as best screenplay, the audience award, the special award and the silver screen award. Kelly’s creation symbolises Alice in wonderland with the rabbit that guides Donnie through this mad world. Kelly’s movie is about being in two universes and time travelling from one to one. The explanation of the movie heavily revolves around a book Donnie gets from his teacher, â€Å"The philosophy of time travel† which is fictional. Level 1 The film is about a young emotionally troubled teenager named Donnie Darko. A while before the film is set he burned down a house and in result of that, he has to see a psychiatrist, Dr Thurman. One morning a jet engine falls into Donnie’s room which he accidentally avoids when he sleep walks outside by following a voice in his head which he likes to call him Frank who is in fact a human being dressed as a 6 foot tall rabbit. This is when Donnie has fallen into the tangent universe. The tangent universe is a parallel universe which means it is doomed to end. Frank tells Donnie when the world will end which is exactly 28 days, 6 hours, 42 minutes and 12 seconds. The other universe is the primary universe where we live, you may even call it theShow MoreRelatedPieter1307 Words   |  6 Pagescommunication, such as mobile phones. The media texts may be newspapers or magazines, television or radio programmes, cinema films, advertisements, music videos and websites. The range of media texts will cover fiction and non-fiction, such as Donnie Darko, Bowling For Columbine, The Simpsons, and Nike adverts. Media is a construct; messages are being mediated and a point of view communicated, even where the events seem at their most ‘raw’ and direct. This course will enable you to look atRead MoreEssay On The Zodiac Killer3047 Words   |  13 Pagesresearched 2007 movie, Zodiac†(.Collis, Clark. To CATCH the ZODIAC Killer. Entertainment Weekly, no. 1468/1469, 02 June 2017,).The zodiac is famous for kill and get away with it and how he mack the FBI and police and the letter that he write.The murders did not fall under federal jurisdiction, so the FBI never opened an investigation. But a glance through the FBI’s public records on the case shows how local law enforcement agencies called on the FBI’s expertise in handwriting analysis, cryptanalysis

How to Grow Calcium Copper Acetate Hexahydrate Crystals

Calcium copper acetate [CaCu(CH3COO)2.6H2O] forms beautiful blue tetragonal crystals that are easy and fun to grow yourself. Difficulty: Average Time Required: a few days Heres How Stir 22.5 grams of powdered calcium oxide into 200 ml of distilled water.Add 48 ml of glacial acetic acid. Stir until the solution clears. Filter out any insoluble material.In a separate container, dissolve 20 grams of copper acetate monohydrate in 150 ml of hot distilled water.Mix the two solutions. Cover the mixture and allow it to cool undisturbed.Crystals should begin to spontaneously deposit within a day. If no crystals form, allow a drop of the solution to evaporate onto a watch glass, scrape up the resulting crystals, and use them to seed the main solution. What You Need Powdered calcium oxideDistilled waterGlacial acetic acidCopper acetate monohydrate

Counseling As A Way Of Therapy - 966 Words

Introduction These days, the counselor is one of the important jobs in our society. Since human psychology is developed in early 19th century, counseling becomes a way of therapy to human problems. Many counseling clinics take care people who has psychological, social, marital, relational or communicational problems. We call them as a specialist who can solve those kinds of problems. Then, what is the definition of counseling? In the Oxford Dictionary, it says, â€Å"The provision of assistance and guidance in resolving personal, social, or psychological problems and difficulties, especially by a professional.† Actually, I doubt to use this word in the church. In other words, I don’t think this modern concept of ‘counseling’ can be used in the church as same way in secular world. But, there is the biblical concept of counseling. For Christian, the only Counselor is Jesus Christ, and the Holy Spirit. And as his disciples or servant, we, especially pastors, are a counselo r to the others who are in need. Many people says that the church needs professional counselor to take care of the people who are struggling with many kinds of problems. But, before we think about the ‘professional counselor,’ it should be prior to understand what is the problem and its real solution. This paper is focus on the Scriptural foundation of counseling and its application in pastoral ministry. The Philosophy of Counseling No one can be changed by oneself nor by counseling. It is only possible throughShow MoreRelatedIn this compare and contrast paper I will highlight the differences and commonalities1167 Words   |  5 Pagesbiblical model of counseling, theories, and techniques of Rodgerian theory called Rodgers’ Client-Centered Therapy (RCCT), Rational Emotive Behavior Therapy (REBT), and Cognitive-Behavioral Therapy (CBT). All of these theories are a form of psychotherapy. Couselors today use techniques such as pharmacological intervention and cognitive and behavioral therapy. They are not wrong in using these techniques, but rather should seek the Lord and take a biblical approach in therapy. Part 1: Goal ofRead MoreMarriage and Family Counseling823 Words   |  4 Pagesprovide therapy for people who wish to solve emotional conflicts. Their goal, with therapy, is to revise peoples perceptions and behavior, expand communication, and prevent individual and family crises. Although marriage and family counseling has a broad history, formal recognition of the professional counseling specialization can be traced to the establishment in 1989 of the International Association of Marriage and Family Counseling (IAMFC), which is a division of the American Counseling AssociationRead MoreNutrition Counseling Practices And Psychological Counseling1294 Words   |  6 PagesNutrition counseling is a combination of nutrition science expertise and psychological counseling skill (Snetselaar, 2009). Current nutrition counseling practices have expanded from an initial, brief hospital encounter that provides education into a more in-depth counseling discovery of dietary changes related to an individual’s personal situation and emotions through links of nutrition science, psychology and physiology. â€Å"Clients approach nutrition counseling sessions with mindsets about themselvesRead MoreFactors Affecting Students in Terms of Comprehension and Literature1495 Words   |  6 Pagesthe British School and who published her bookExistential Counselling and Psychotherapy  in 1988 (London: Sage Publications; second edition 2002, third edition 2011). Existential therapy essentially helps deal with the problems of everyday living, such as relationship difficulties (both with Individuals amp; in Couple Therapy), anxiety/fear, food/body-image issues, addictions, mood disorders, social anxiety, panic, trauma, low self-esteem, unresolved childhood issues, sexual issues and others. It isRead MoreRole of Cognition in Counseling1589 Words   |  7 PagesROLE OF COGNITION IN COUNSELING TABLE OF CONTENT. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Cognitive therapy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Cognitive-Behavioral Therapy...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Characteristics of cognitive-behavioral therapy†¦.5 Virtual Reality Therapy...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Rational Emotive Therapy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Transactional ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 conlusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Role of cognition in counseling Introduction CognitiveRead MoreOnline Therapy Sites1574 Words   |  7 PagesOnline Therapy Sites Online therapy is professional counseling services that are offered over the internet. Online therapy allows clients and professionals to communicate over the internet without having to communicate in the traditional office visits. In addition, online therapy allows clients and patients to attend online counseling in which the clients will feel more comfortable and less intimidated. On the other hand, clients are more likely to be open and honest when communicating throughRead MoreOnline Therapy1437 Words   |  6 PagesOnline Therapy BSHS/352 February 3,2014 Online Therapy Therapy can be seen as a way for a client to work through an issue in their life. A client may find that they dont feel comfortable sitting in an office with a therapist discussing their issues or concerns but that they would rather obtain therapy by accessing the Internet and utilizing online therapy. With modern technology it makes it much easier to access different forms of online therapyRead MoreCounseling Theory And Theory Of Counseling Essay1346 Words   |  6 PagesAs a counseling student, it is very important to formulate a counseling theory tailored to ones’ own personality and beliefs. A counselor may choose a single theory to model when practicing therapy or pick and choose components and techniques from various theories, otherwise known as eclecticism. No theory is considered right or wrong. Understanding the different therapeutic approaches are important to effective counseling, however, counselors must also understand their own personal value, view ofRead Mor eIntegrated Approach For Counseling And Counseling1653 Words   |  7 PagesIntegrated approach to counseling is when you combined theories to cover the clients’ feelings, cognitive patterns, and behavior (Corey, Theory and Practice of Counseling and Pschotherapy 8e, 2009). Each theory focuses one of these key components of a client but in counseling you need to focus on each of these to fully help a client. The key to integrative counseling is to have multiple theories function in harmony (Corey, Theory and Practice of Counseling and Pschotherapy 8e, 2009). PsychotherapyRead MoreOnline Therapy1057 Words   |  5 Pagesinformation. Therapy may be considered a clients maximum force in obtaining control of their problems they face during their lives. In current years therapy has evolved into a higher-level of treatment and can be taken online. Online therapy is cost effective, convenient, and helps with time management. On the web currently there are uncountable amounts of online therapy organizations available for individuals to benefit from, if needed. To obtain knowledge of the details of online therapy I have

Business Information Analysis

Phase 1: Problem of Business and Objectives of the Research Background Overview Sony VAIO is sub-brand for most of the computer products manufactured by Sony. Originally, it had been an acronym for Integrated Operation of Video and Audio (Storper and Venables 2014). However, since the year 2008, amendment was made towards Intelligence Organizer of Visual Audio for celebration of the 10th year anniversary of the brand. Creation of the brand was done by Timothy Hanley for distinguishing items that comprised of the utilization of consumer video and audio along with being conventional products of computers (Kawaguchi 2013). Even though Sony had been making computers in the years of 1980 for the market of Japan only, withdrawal was done from the business of computers by Sony taking a new turn in the decade. Sony re-entered the market of computers by the introduction of this new brand, VAIO, in the year 1996. This entry was made internationally. Broad Problem Area There has been a huge reduction in the level of sales of Sony VAIO. The problems of Sony are endemic towards the corporate structure and pattern. It has also been following the larger changes that affect the market of PC. This has not only affected other competitive organizations, but has also affected the marketing condition of Sony VAIO as well. The company of Japan is a Medusa. This refers to having a number of heads having connections to the similar body that are often independent and end up being in conflicts (Nonaka and Takeuchi 2010). The commands are given by the brand of Sony, but issues rise when the supporting products do not always work along together. They also end up straying from the adopted standards of industry towards user interfaces and proprietary formats. List of Information Following is the list of information that the Sony Vaio needs to know: a. Sales figure of Sony Vaio from 2010 to 2013 b. Competitors strategies and position c. Changing consumer behaviour and attitudes d. Technological trends e. Most profitable segment of customers and market place f. Current economic situation of market place g. Polices and regulations outlined by local government regarding the associated industry h. Past strategies adopted by company for product development i. Top ten laptop sales in the year of 2013 Research Objectives a. Discussing the functions and relevance of the organizational goals and objectives, in relation with decisions and the wide range of information categories important for a number of stakeholders b. Explaining how the research skills are important for collection, analyzing and presenting data c. Using the basic quantitative techniques that include statistical and probability inference d. Explaining the utilization of information technology and communications in the process to acquire, analyse and communicate information e. Describing the main tools and systems of information technology utilized within service industries to manage information f. Recognizing and analyzing the key reasons behind the decreasing sales of company through assessing the listed external and internal environment of Sony Vaio g. Developing efficient and effective actions and strategies to mitigate the challenges faced by company through researching the trends in consumers buying behaviour and attitudes Phase 2: Literature Review Sales Figures of Sony Vaio between 2010 and 2014 Following is the sales figures for Sony Vaio solf in between the years of 2010 and 2013 2010 2011 2012 2013 8.7 Million 10.6 Million 7.5 Million 6.1 Million Units Units Units Units (Source: Sony, 2013) Competitive Analysis Sony has been operating within a number of industries. Therefore, the company is known for facing several challenges along with high intensity of competition within all sectors. The main market segments of Sony involve Joint Ventures, Financial Services, Pictures, Games and Electronics. It is also known that there is no other business within the global market dealing with all of these five segments. This makes LG electronics, Microsoft, Canon, Samsung and Apple the main competitors of Sony and the sub-brand, Sony VAIO. Amongst major competitors of Sony, American organizations, Microsoft and Apple have resulted in demonstrating stronger financial results since the past five years.Within the segment of electronics, Sony has lost a lot of market share within the division of audio. Along with this loss, there has been a huge expansion and growth within the global market of laptops. This has resulted in keeping Sony VAIO laptops more exposed towards risk as there has been an increase in t he intensity of risk. However, the products being provided by Sony VAIO are with high level of technology that becomes a strong point for the competition of Sony. Even though consistent performance is being initiated by Sony in development of new and different innovative products, the performance has still been lagging behind from other competitors such as Apple and Samsung. Acer C7 Chromebook Acer is one of the most reputed and loved brand globally. With strong battery backups and affordable prices, Acer has emerged as one of the key competitors for Sony Vaio. Considering the C7 Chromebook of Acer, it seems to be much more user friendly and cheap in comparison to Sony Vaio. This product comes with a standard resolution of 1366 X 768 and the display is quite sharp (Arimura 2009). The product also has a touch screen, which again adds to its merits. However, Sony Vaio is considered as a premium product and the business professionals would prefer Vaio over Ultrabook. But the Ultrabook seems to have a competitive advantage over Vaio, in the context of student segment of customers. Apple Macbook Apple Inc. has been dominating the global software and hardware market from so many years and thus, is a key competitor of Sony Vaio in the laptop section as well. The very known and highly reputed Macbook of Apple stands much taller than the concerned product Vaio. Macbook comes with full HD resolution and thus is highly appreciated by the people belonging to different professions, especially the people from video editing, graphic designing, and photo editing field. The laptops fan does not make any sound like Vaios and the flash storage of the laptop makes it the fastest machine. However, the only aspect where Sony Vaio seems to have an advantage over Apple Macbook is price. Fujitsu Life book U772 Fujitsu is not much known at a global level, but when it comes to affordability, Sony Vaio seems to have another competitor. The features of Sony Vaio are much attractive than the Fujitsus Life Book but similar to the Acer laptops, Fujitsu is string enough to attract the student and young people towards itself. Asus S56 Asus is another reputed laptop brand is very much preferred by the business professionals because of its fast boot times and slim design. Sony Vaio consumes 25W of power whereas S56 of Asus consumes just 17W of power. However, the graphics and display quality of Vaio is much better than the Asus S56s.It is evident from the above made arguments that the Sony Vaio is facing a lot of competition from different brands and need to develop a unique or diverse product line. No aspect or feature is left without competition and the Sony Vaio must heavily invest in the R D. This high level of competition has been the key reason behind the decreasing sales of Sony Vaio. Trends in technology and Consumer Behaviour With so many alternative options available to the people, it is essential that the Sony VAIO keep track of the ever changing consumer behaviour, while incorporating the advanced and modern technology within all its products. It is a well known fact that the customers feel more attractive towards the companies that offer the mist unique and advanced gadgets (Aoki and Dore 2014). Thus, through monitoring the technological trends, and utilizing the same within production processes, Sony VAIO can eventually increase its sales. Today, most of the people prefer i7 or iOS as the operating system of computer systems, thus the company needs to manufacture the products that are compatible and work smoothly with the i7 OS as iOS is under the copyright of Apple. Profitable Customer Segment The analysis of Sony VAIOs key features demonstrates that it is capable of meeting the needs of two different customer segments. First segment is that of students or young persons, whereas the second one is that of business professionals. However, the product also lack in certain aspects. One of those aspects is high resolution graphics, which is preferred by the students (Aoki 2010). Thus, the left customer segment of business professionals seems to be the most profitable one for Sony VAIO. But still, the company needs to develop and refine the products storage and processor, so that the business professionals can work on VAIO for long hours. Government Policies and Regulations Government has been monitoring and assessing the activities of each companies belonging to PC and laptop industry to ensure ethicality in business. In consideration with the governmental policies and regulations, the company has been trying to develop those products that are in the best interests of government (Fruin 2012). The company tries to comply with both legal and ethical obligation so that there is no scope of conflict or criticism. Sony tries to provide adequate information to its customers regarding the product specifications and price of the products, so that the customers feel satisfied and each sale is made with complete customer satisfaction. Similarly, in case of stakeholders, Sony provides required information adequately regarding the profit earned by them and share of all shareholders. Further, in case of government, Sony reaches the respective governmental agencies with its annual reports and financial statements along with receipt of payment of tax (Morgan 2010). T he company is also well aware of its obligations towards employees, thus Sony provides detailed information to the employees regarding their salary, monetary as well as non-monetary benefits.Thus, it is evident that the company has been complying with each of the governmental and legal provisions and policies, so that the company can reflect an image of ethical company and develop a stronger base of customers at a global level. However, there are certain areas and policies that are not being complies with, especially by the customer end employees (Markusen 2014). So, it is essential that the company provides each of its employees with adequate training and coaching, so that each of them contributes maximally to the achievement of companys overall objectives which is to gain maximal profits with increase in sales. Past Strategies Sony had been focusing on selling off its lacklustre division of PC and focused to spin off the business of TV within the standalone enterprise. Plans had been made by the Industrial partners of Japan for purchasing the sub-brand of Sony, which is VAIO. The deal that had been evaluated was accounted as 490 million dollars. The deal had been finalized in the end of March in the year 2014 (Storper 2010). It was stated that Sony will be cutting off 5000 posts of job within the company across the globe. However, the new partners have been planning for hiring almost 250 to 500 employees of Sony and continued for filling warranties of aftercare (Antonelli 2009). Sony will be initially investing 5 per cent of the new capital of the company for supporting this particular launch. However, for several researchers, VAIO being sold has not been a major surprise. This is because the PC business of Sony has been underperforming in several other divisions since a long duration of time. As per certa in researchers along with the CEO of Sony, future of Sony relies upon other segments, that are mobile, gaming and imaging (Feldman and Florida 2014). Even though consistent performance is being initiated by Sony in development of new and different innovative products, the performance has still been lagging behind from other competitors such as Apple and Samsung. Functions and relevance of organizational objectives and goals Sony Corporation is the unit of electronic business and the main parent organization of the Sony VAIO. It has been engaging itself in the business by eight segments of operations. These segments are networked products and services, financial services, pictures, disk manufacturing, music, consumer products and services and Sony Ericsson. Irrespective of the fact that Sony has been achieving success since a long duration of time, it is important to reconsider the goals and objectives set on timely basis. If you are not aware of the final destination you are supposed to reach, any road will lead you there (Fransman 2009). This phrase states the relevance of having organizational objectives and goals. Sony VAIO has been considering this phrase and moving ahead by setting its goals and objectives. The main goal should not be focused on just staying within the business.Setting the goals has been identified the most important, basic and prominent tool used by Sony VAIO for obtaining assista nce to set their directions and accomplishing these in an appropriate and effective manner. The goals set by Sony are both, long term as well as short term. The goals are not only in relation with the sales, products and development of services but also to bring improvements in the quality, focusing more on customers, initiating reduction of errors, and building improved public as well as internal relationships.The goals of Sony are set on the basis of mission, objectives, strategies, goals and action plans. The mission of the organization helps in establishing an understanding regarding the facts as to what has to be done and what has to be produced. The objectives have been set on the basis of the mission. Objectives lay emphasis on the main mission set by Sony. The goals of Sony define the entire process of success, from starting to end.Sony has always been focusing on striving for creation of value within the society and this particular idea has been serving as a main foundation and base for the Corporate Social Responsibility (CSR) of the organization (Howells 2012). Other goals and objectives of Sony involve creation of new businesses and acceleration of innovation within the production. This goal will basically help Sony in globalizing itself within the international market. However, all of the goals of Sony focus on emphasising achievement of success and going global (Goda 2009). This will result in improving the values of business within the global market. This will also result in bringing changes within the fundamental base of the organization. Phase 3: Primary Research Proposal Revised Research Objectives The main objective of research proposal is to gather facts and information regarding the marketing issues being faced by the sub-brand of Sony, Sony VAIO. Further objectives involve discussing the functions and relevance of the organizational goals and objectives, in relation with decisions and the wide range of information categories important for a number of stakeholders. There are several other minor objectives as well. Approach made towards the Problem The research will be conducted with the help of a descriptive method. This method has been considered suitable for gathering facts and describing information regarding issues that the marketing environment of Sony VAIO has been facing along with an appropriate solution for the problem. The descriptive method being utilized particularly within this specific proposal involves survey and observation. This method will help in gathering all the relevant facts and information. Research MethodologySpecific Technique of Research The particular techniques utilized within this research are survey and observation. Survey has been identified to be extremely useful for finding out the main reasons behind the issue that has taken place within the market of Sony VAIO. On the other hand, observation has been considered extremely useful as a direct analysis will be initiated by the observer for considering the factors that have contributed in affecting the issue and that can have an influence on these issues. These will involve explaining how the research skills are important for collection, analyzing and presenting data; using the basic quantitative techniques that include statistical and probability inference; explaining the utilization of information technology and communications in the process to acquire, analyse and communicate information; and describing the main tools and systems of information technology utilized within service industries to manage information. Sample and Population The population that has been targeted for serving the purpose of this survey will be the employees as well as customers of Sony VAIO that are spread across the globe. The Sony companies located in India, China and the United States has been chosen for this purpose. The employees will be chosen on random basis and 50 employees will be chosen from each company. The frame for the sample will basically be the database provided by higher departments of the organizations being chosen. This will result in involving 1500 employees apart from the higher authority departments of the companies. For drawing out the sample, the research will be using systematic method of sampling by making random selection of every 15th officer from higher authority department from the database of the survey collected. Plan for Implementation The observation will be done by going to all of the companies and approaching the officers of higher authority. The point of view regarding the marketing of the company will be obtained on the basis of a questionnaire. The questionnaire will be distributed through emails and answers will also be obtained by the same mode. The information shall be kept confidential and further analysis will be done on the basis of answers obtained. Suggested Topics or Questions Following is the draft of survey questions: Behaviour in Purchasing Laptops or Tablets Survey Name: Gender: Income: Employee Number: 1. What do you consider while buying a laptop 2. What is an ideal laptop /. Tablet in your perception? 3. Which laptop or tablet brand will you consider the best? Why? 4. What features do you prefer the most in laptops or tablets? Please choose only one and give the reasons behind it. a. Price b. Connections c. Storage d. Processor, Graphics, and Memory e. Weight 5. How much will you pay for a laptop? 6. What is your perception in between the local and foreign brands of laptops? 7. What are the benefits associated with the purchasing of local brand laptops? 8. In our perception, to what extent does the local laptop industry contribute to national economy? 9. What are the benefits associated with the purchasing of foreign brand laptops? 10. What are your thoughts regarding Sony VAIO? 11. Is there any suggestion or recommendation for Sony VAIO in improving the product?